By stimulating endorphin production, chocolate makes one, literally, 'happy' but, at the same time, our societies' preoccupation with weight is all-pervasive. Psychological studies showed that the more food one perceives to consume, the sooner the feeling of satiation is reached, that's to say, a certain amount of food on a small plate feels like substantially more food than the same amount on a much larger plate. Consequently, main concerns in thinking about the subject were portionability, distorted perspectives and trompe l'oeil.

Initial solutions played with forms that were, essentially, perspectively manipulated re-designs of the traditional chocolate bar, which ultimately proved to be dissatisfying. The chocolate bar was to have a sculptural, monolithic quality, wanted to be staged theatrically. Forget about portionability; if you're going to eat something that tastes delicious but is unhealthy in large quantities, you might as well celebrate it, rather than guiltily breaking down the pleasure into small pieces - even more so if you're actually eating a lot less than you think you are.